“Facebook has deep, deep data on its users. You can slice and dice markets, like women 25 to 35 who live in the Southeast and are fans of ‘Breaking Bad,’ ” said Rebecca Lieb, a digital advertising and media analyst at the Altimeter Group, a research firm. The new Atlas platform, she said, “can track people across devices, weave together online and offline.”
NYT
Isn’t that just wonderful?
