On the chunk of cheese (Asda, mild coloured Cheddar) in front of me – I’ve taken it from the fridge to copy this – it says:
Colour (Annatto). CONTAINS MILK. NO ARTIFICIAL COLOURS.
Last night I ate some cheese – Mature Cheddar – and I got to pondering. How Mature is ‘mature’ ? That word implies age does it not, and if there was a run on old cheese – this mature stuff – then they could run out couldn’t they ? But then they wouldn’t run out because they could just change their definition of what mature is and move the goalposts a bit so what was ‘mature‘ would then be ‘still mature-ish just a few weeks younger‘ and that sort of makes sense. But, having said that, if you are a manufacturer then having a product just sitting there on the shelf while it goes through childhood and adolescence can be expensive, so maybe you’ll push it out the door sooner anyway. So..is our mature cheese as mature as it used to be ?
Back to the first cheese…….why does it say “contains milk” ? And in capitals no less. Surely cheese IS milk ? Okay, so it’s changed a bit and is more sandwich friendly but it’s still milk. Doesn’t the use of the word ‘contains’ imply there is a greater ingredient to which the milk has been added ? And I really dislike the way food manufacturers make a deal of the word ‘artificial’.
Fact is, I could empty the contents of a cesspit into the cheese making machine and still proudly label it as “Free from Artificial Colours, Flavourings, Preservatives ! Pure, Natural Ingredients Only !!”
Right….. that’s the cheese cleared from my mind …