This is how BBC News deals with an unexpected event:
Normal news chatter
- event starts to break
Normal new chatter
Then the presenter tell you something is breaking
Yes, they are sure it is breaking
There may be pictures in a moment
Confirmation of the thing that is breaking
They will take you there in a moment
- the picture switches to the breaking news. You can see things happening
The presenter starts saying things like “There you are, and he is .. and he is talking about .. and we reported this then .. and as you can see .. and this is all about something we reported earlier .. and I do like the sound of my own voice .. and if the presenter who looks like a schoolboy is on he will have interrupted his colleague by now to make himself look more important .. and here we go straight to the event”
- event takes the screen
Presenter says “I do apologise, we seem to have missed the first part of that” or “We missed that but we hope to get a report soon”
And THEN they wheel in some person who has just as much of an idea as any random person across the globe and they sit and spout lots of “if, maybe, possibly, think, what could” and any other words that are there simply to fill space and keep this “expert” (remember the taxi driver?” from going to Sky or some other new network. (Actually, could I have a job like that? Have laptop, know where wikipedia is, can nod knowingly, sigh deeply, blame the left / the right / the unions / modern technology / the failure of the nuclear family…)
Just.switch.to.the.event.
We can cope, honestly. Thrown a caption or scrolling message up (make it fast though, not quite Network 7 speeds but faster than you go currently) but please just let us see it. Just because you are in a studio does not mean you have more a clue about a breaking event and lots of events are self-contained. So just switch.
Whenever you get the chance, do not tell me the news.
Show me the news.