“It is important for Hershey to protect its trademark rights and to prevent consumers from being confused or misled when they see a product name or product package that is confusingly similar to a Hershey name or trade dress,” Beckman said.
“Hershey has always vigorously protected its brands and will continue to do so whenever we believe that others have infringed on these valuable intellectual assets.”
said the Hershey mouth when asked why they were claiming that England’s Yorkie chocolate bars should also be forbidden, because they are too similar in name to Hershey’s York Peppermint Patties, even though they have different packaging and a different shape, the lawsuit says. DNAInfo
Maybe it’s just me, but I would never ever confuse these.
(and that “Low Fat” gimmick? They are 150 cals, 17% fat, 81% carbs, 2% protein so that’s hardly healthy is it? fatsecret)