At Mozilla, we believe that your online identity should belong exclusively to you. With that in mind, we created Persona to improve the way you sign in to websites.

via Mozilla Persona.

I read that as “We believe your online identity should belong to both of us.”

We believe you should control how your personal information is shared.

Damn right – which is why Mozilla isn’t getting it.

Privacy requires work and I am perfectly happy with that level of work.