Jenson Button said: “It’s great to be sat here as World Champion and I personally think I thoroughly deserve it,” added Button. ”
He did not say “It’s great to be sat here as World Champion and I think I thoroughly deserve it,” added Button. ”

But there is now difference is there? So Jacq says to me “Would you like to go Tesco or Asda?”. If I say ‘personally’ in my reply that’s just adding a word to make my reply longer. It makes no sense at all in this context. (In fact it makes Jensen look like Mr Ego. Which he is entitled to be but advertising that in a more subtle way will stop so many people hating you). I can understand it if you are a banker trying to justify not giving someone some of your epic profits and you want to distance yourself (this means ‘lie’) from the mean ones upstairs .. “Well personally I would but the bank just won’t let me” (Yeah right you money clawing parasite) .. but most of the time that word means nothing, adds nothing, it makes you look stupid. Back to Tesco – so J asks me and I say “Personally I’d choose Tesco”. Why not just say “Tesco”? And if I know that she wants Asda why not just say that? It’s no big deal but so often – watch it on tv, read it in the news – people throw this word around as if some little guy is pulling all the levers in their head but for a moment loses control allows some vestige of personality to come through.
Your head, your view, your words. So stop with the ‘personally’.

(New category created – irritants. How the hell it’s taken me this long I have no idea. Not like I’m Mr Calm and Forgiving is it? And I’ve lots to post in this one.)