Tell No One it's in french

I see a film called Tell No One. I check the sleeve – one heap of praise on the front, two on the back. Blurb is in English, it is created in partnership with among others BBC Four. It says nothing at all about what language it is in. It mentions 1 french actor, 1 american actress. I checked for language, I checked for subtitles. Finding none I assumed it was in English.
But no – it’s in french. If I had know this I would not have bought it regardless of how damn good others thought it to be. Is this some new marketing? To not show what the language is just to force some more sales? According to the DVD language menu it is in fact “unspecified” which makes it worse. So now I cannot even trust a DVD box. That’s just stupid, damn stupid. And the film? It’s heading bin-wards.

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